![]() ![]() Implemented a custom in-house ad optimization algorithm that systematically determined winners and losers for advertising campaigns and make budgeting, day-parting, and other optimization decisions based on that that intelligence.Built Facebook's first ever third-party ad management platform that created multi-variant social ads for their Facebook Ads API before it was publicly released.Established the product vision, strategy, and development in creating the product Local LiFT, which launched in under six months and won the Facebook PMD Innovation Award in Oct 2013.Won AARP's LivePitch for the Penrose Senior Care Auditors platform on April 27 2016. ![]()
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